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Figma’s $20B Growth Engine: A Playbook You Can Steal
How Figma turned designers into co-builders - using community to spark adoption, fuel growth, and transform a design tool into a $20B global movement.
Aug 11
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Yanay
1
2
How a Stationary Bike Became a Social Movement: The Peloton Community Playbook
How Peloton turned a stationary bike into a global movement by making community central to the product - and why that playbook is a masterclass in…
Jul 29
•
Yanay
Discord’s Community-Led Growth: Lessons in Building More Than Just a Product
How Discord turned a simple solution for gamers into a global platform by putting community at the heart of product growth- and why that strategy is a…
Jul 22
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Yanay
2
2
Welcome to the Community-Driven Growth Revolution
As AI levels the playing field, the best products turn users into communities. This newsletter is your guide to growth through connection, trust, and…
Jul 16
•
Yanay
3
2
Community as a Feature
Actionable insights and strategies for building community as a growth, engagement, and retention driver
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Community as a Feature
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