Community as a Feature

Community as a Feature

Home
Notes
Archive
About
Figma’s $20B Growth Engine: A Playbook You Can Steal
How Figma turned designers into co-builders - using community to spark adoption, fuel growth, and transform a design tool into a $20B global movement.
Aug 11 • 
Yanay
1
2
How a Stationary Bike Became a Social Movement: The Peloton Community Playbook
How Peloton turned a stationary bike into a global movement by making community central to the product - and why that playbook is a masterclass in…
Jul 29 • 
Yanay
Discord’s Community-Led Growth: Lessons in Building More Than Just a Product
How Discord turned a simple solution for gamers into a global platform by putting community at the heart of product growth- and why that strategy is a…
Jul 22 • 
Yanay
2
2
Welcome to the Community-Driven Growth Revolution
As AI levels the playing field, the best products turn users into communities. This newsletter is your guide to growth through connection, trust, and…
Jul 16 • 
Yanay
3
2
Community as a Feature
Community as a Feature
Actionable insights and strategies for building community as a growth, engagement, and retention driver

Community as a Feature

AboutArchive
© 2025 Yanay
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture